As part of Twitter’s investment to bring more long form content to the platform, I led the communications strategy for two key acquisitions: Revue and Scroll. Both solidified Twitter as a growing platform for creators, journalists and publishers alike as the company rolled out its new subscription model, Twitter Blue.
A PLATFORM FOR CREATORS
“The offering is part of Twitter’s push to find new sources of revenue. In January, the company acquired Revue, a service that enables people to create newsletters, and said it would take a small percentage of subscription fees from newsletter writers. In May, Twitter bought Scroll, a subscription company that created ad-free reading services for publishers.” - New York Times