Hi, I’m Adrian.
I’m a communications and media strategist based in Los Angeles.
I shape communications strategies, craft global narratives and advise senior leaders through their most critical moments. I’ve worked with hypergrowth and Fortune 500 companies across tech and entertainment.
At Netflix, I served as a primary spokesperson for the proposed Warner Bros. acquisition, introduced an industry-defining transparency report, announced their first foray into live sports programming and led a global campaign celebrating the end of the company’s 25-year DVD business.
At Twitter, I led media relations during the 2020 U.S. presidential election, positioned Twitter as a future of work disruptor, elevated the platform’s first premium subscription offering and navigated the business through its take-private transaction.
At WeWork, I launched new ventures across living, education, food and retail, collaborated on innovative brand partnerships and handled media relations during a planned public listing.
Where else I’ve worked: Sard Verbinnen & Co, CNN, Telemundo