After 25 years, Netflix shipped its final DVD in September 2023. To commemorate this moment, I led a Thanks for Watching campaign that thanked loyal customers, celebrated the business’ incredible run and made us all feel nostalgic about our DVDs. From customer giveaways to marketing activations, we created several beats that kept people talking about Netflix DVDs till the very end. 

Most notably, the New York Times wrote a feature looking back at the 25-year business, with an emphasis on the people who helped make Netflix what it is today.