Hi, I’m Adrian.

I’m a communications and media strategist based in Los Angeles.

I’ve spent the last decade shaping comms strategies, crafting global narratives and advising leaders through transformative periods at some of the most exciting companies & brands. 

At Netflix, I’ve introduced an industry-defining transparency report, announced a major live sports programming deal and led a global campaign celebrating the end of the company’s 25-year DVD business.

At Twitter, I led media relations during the 2020 U.S. presidential election, positioned Twitter as a future of work disruptor, elevated the platform’s first premium subscription offering and navigated the business through its take-private transaction.   

At WeWork, I launched new ventures across living, education, food and retail, collaborated on innovative brand partnerships and handled media relations during a planned public listing.

Where else I’ve worked: Sard Verbinnen & Co, CNN, Telemundo